capable of incurring a loss or getting hit in the wallet through consumer actions, but I still believe that shit can roll both ways, top to bottom and bottom to top, even if it is much harder to do the latter since it requires far more concerted effort, and as I said all along I do not believe the consumer has to drastically change their lifestyle or suffer themselves in order to do it.
And as stated before it really is a moot point since the overwhelming majority of americans arent concerned about anything until it is either on fire or under 12 ft of water anyway, but social consciousness isnt raised by refusing to raise the BS flag just because the consensus is that it is futile.